Three men—Larry Page, Sergueï Brin and Eric Schmidt—and their angelic faces symbolize the Google company. Its “Don’t be evil” slogan might lead us to believe that this company is angelic by definition and par excellence. In many ways, Google is angelic, delivering us from the many hardships that we endure on the demonic Internet. Google makes our lives easier, and for that reason we love it, even adore it. It has become a new kind of all-powerful God, venerated for its permanent presence.
Then, Google duplicates us on server farms using the data it captures: keyword searches, geolocation coordinates, images, etc., building over time in the Sky, in our collective Cloud, our clone. For a while now, this company has been determined to immortalize us through projects around Singularity and Transhumanism.
Are those three wise men not our post-modern enlightened…? What if these singular thoughts, accompanied by immense power, could transform our beliefs forever?
Memento Mori –remember that you will die– of modern times.